Chiropractic Masters Releases New Chiropractic Marketing Video Course
Posted on 04. Oct, 2009 by admin in chiropractic internet marketing, chiropractic marketing
Oxnard, CA, October 3, 2009 — Dr. Jamie Phillips and the ChiropracticMasters Team, have just put together an outstanding free Chiropractic internet marketing course that is designed to help chiropractors or any doctors, dentists or professionals for that matter, get a handle on how to market their practices these changing times.
Dr. Phillilps States “that it is time for chiropractors to wake up!” The goal of the ten part free course is to teach the the basic essentials needed to succeed online.
“There is a huge change going on in chiropractic marketing and we are right in the thick of it. It will harder and harder to be able to dominate the first page of google in the future. “Smart Doctors are acting now,” says Dr Phillips.
To learn how to get your free copy of the video course, Ten Essentials of Internet marketing, go to the website and sign up.
Contact Information
Chriopractic Masters
CA
Phone: (805) 705-7040
Email: info@chiropracticmasters.com
Visit Website
Blow Away Your Competition With a Killer Web Site Marketing Strategy!
Posted on 22. Sep, 2009 by admin in chiropractic internet marketing, chiropractic marketing
In today’s business world you need a leg up on your competition. A web site marketing strategy is just the fix you need.
There are many businesses out there today with a website. Just about everyone has one and you should too. But, the problem is that most of those websites are not getting any visitors at all.
It’s great to have a website for your prospects to look at when after they meet you. But, what if you could attract more prospects for your business with your website?
A properly optimized website can bring you leads for years. But you need more than just that if you are going to win over your competitors.
You website should be like a direct marketing piece of mail. It should cover just about any question someone would ask about your business. Many people put up a website to look like a brochure. This is all well and good; however your website needs to sell for you.
It comes down to online marketing. When someone finds your website they will have questions from the start. If they find some of the answers they are looking for then you may have your contact form filled out or receive a phone call.
Attention spans on the internet are very short. You need information to keep your visitors at your website longer.
Many people feel that they are in effect giving away their secrets when they do this. This is simply not true. The internet is driven by information. If you don’t have it, you don’t get visitors, it’s that simple.
So how do you start to get people to take notice of your website?
The first and most simplistic thing is keyword research. This is the most well known strategy in all internet marketing circles. But, don’t feel bad if you do not know this. You can learn today. Just make sure you understand, this is the basis of what drives your website marketing.
Just head on over to wordtracker.com and read all you find there. They key is to find what people are actually searching for on the internet and then plug those keywords into your website.
The above is what’s known as search engine optimization. However you shouldn’t just stop there.
Maybe your business is a local plumbing business. You goal should be to get prospects to your website from your local area.
One way to accomplish this would be to write articles and send them to high traffic websites from your area. You could write a nice informative article about plumbing and then send it over to your local news website and see if they want to publish your article.
The trick is to make sure you include your link at the bottom of your article. This way when someone reads your article, they find your link at the bottom and bingo they visit your website after they read what you have to say.
Ok, so you now have this great article and you want to send it out. But, how do you do that?
The first thing you need to understand is you need to respect reporters and webmasters time. When sending your article to them, first of all make sure it is relevant to what they want. Next, send it over with a nice letter and include your article in the body of your email.
Do not, include attachments ever. Most people will delete these for fear of viruses.
Email your article only once. These people are extremely busy and you do not need to keep bothering them or spam them. Just prepare a professional looking letter and find the right person to send your article too.
The next thing you could do is, finding websites that are relevant to your business. Just head on over to Google and type in keywords for your business. Then see if you can find websites that are similar to yours.
Once you find them, prepare another professional contact letter and ask them if they would like to publish your article. Just make sure the websites are from your local area. This way when a visitor reads your article and you have included your link. They will click on it and head straight over to your website.
This trick to all over this is sending you article out over time to as many places as you can find. 20 or 30 will not do the trick. Just pace yourself over a few weeks time and set some goals to do this.
You see, when you start to send out your articles. People will start to publish them on their websites. This in effect becomes a form of viral marketing that will bring you visitors for years to come.
Todd Jirecek
http://www.articlesbase.com/marketing-articles/blow-away-your-competition-with-a-killer-web-site-marketing-strategy-52104.html
Marketing Recipes
Posted on 22. Sep, 2009 by admin in chiropractic marketing
As you know, my business name incorporates the two words “Action Plan.” It’s not an accident. I want to use today’s eZine to explain how incredibly important marketing action plans are to the success of your business.
Everyone is looking for the perfect marketing plan. You know, the one you apply that brings in as much business as you can possibly handle. (Like that one magic email sent to the right list!)
I wish there was one such plan!
But every marketing plan can be supercharged and help you yield a much better results every time you use it, if you understand that marketing action plans are much like recipes.
Action Planning is like creating a perfect meal that consists of several delicious dishes. You need to assemble the ingredients, mix them in the right proportions, and then cook at the correct temperature for a specified time. If you follow the recipe to the letter, your dish will turn out perfectly.
But is that how we implement marketing plans? I wish!
No, we do it in a haphazard way, throwing together random ingredients and, more often than not, under or over cooking it. What comes out of the oven tastes terrible. And then we blame the recipe (which we didn’t follow).
The thing about a marketing plan is that it takes a few more ingredients, a little more time, some specialized knowledge, and a dash of patience for the recipe to come out successfully.
For instance, let me give you the basic recipe for getting new clients from speaking engagements (delivered to professional groups). I built my business on this recipe. I know it works. And you can make it work too (if you follow it faithfully).
The “Speaking for Clients” Recipe
- Decide on a topic for your talk and create a title.
- Do a write-up for your talk that explains the benefits.
- Include a bio and information on your business for the “speaker’s package.”
- Create a contact sheet to track your campaign.
- Do research on organizations that would be good audiences for your talk.
- Determine who the Program Directors are for these organizations.
- Develop and practice your calls to the Program Directors.
- Call the Program Directors and pitch your talk.
- If they are interested in knowing more, send your speaker’s package.
- Follow up in few days to answer any questions they may have.
- Implement a keep-in-touch phone and email campaign until you book some talks.
- Put together a detailed write-up to promote the presentation.
- Coordinate with the organization to make sure you’re on track.
- Prepare you talk. You’ll need an outline and handouts.
- Practice your talk (out loud) until you feel comfortable.
- Practice the call-to-action at the end of the talk.
- Print out your handouts (make sure they’re professional).
- Dress and groom yourself appropriately for the talk.
- Give the talk and deliver your call-to-action at the end.
- Gather the cards (with email addresses) of participants.
- Follow-up by email or phone (as you promised) after the talk.
- Set up appointments with qualified prospects.
- Turn the prospects into clients when you meet with them.
OK, that’s twenty three steps in this marketing recipe.
But don’t get overwhelmed by all the steps. This is something you can do – one step at a time. Like assembling the ingredients for a recipe, the sources and techniques are out there – in books, articles and courses. Even if you’re new to this, with focus, you can get a favorable result the very first time.
If you miss any of these steps or do them poorly, you won’t get optimal results from your marketing plan. However, once you’ve booked and delivered a few talks, the process becomes simple. You’ll start to get results and you’ll be able to tweak and fine-tune your recipe until every talk generates new clients.
You don’t need to master fifty marketing recipes for success. Mastering one may be all you need.
I implemented the basic speaking recipe above in 1995. In six months (26 weeks) I had used it successfully to attract 26 new clients. That created the marketing foundation for my business, and things have been in a state of momentum ever since.
My main marketing recipe since then? You’re reading it. I was determined to create an effective eZine and send it out weekly. I’m now somewhere into my 500th week. One tactic, one recipe implemented consistently, can produce more results than you can imagine.
So what’s your marketing recipe (action plan) going to be?
Robert Middleton
http://www.articlesbase.com/marketing-articles/marketing-recipes-140185.html
4 Simple Steps to Increase Network Marketing Retention Rate
Posted on 22. Sep, 2009 by admin in chiropractic marketing
What is your worst fear in network marketing? Let me make a guess. How do you make your team member stay? I believe all network marketers have encountered this problem and it’s not uncommon.
According to statistics, around 50% of new members will stay and the rest will drop out. So don’t worry if your retention rate is about half.
Although it’s beyond your control if your member decide to leave but there are solutions to make them stay and it’s no rocket science. Many marketers lack this knowledge and very often most of them do not go far. You will be surprise how simple yet effective these formulas can be.
Here are 4 simple yet effective steps to increase retention rate.
1. Kick starts your new team member.
When some one decides to join your team, kick start him with a step by step guide on the things that he or she need to do to jump start their business. It gets their momentum going.
Normally what I will do is to get them to download a copy of my guide which I have pre written. Get them to read and make notes and ask questions regarding anything from marketing to the product itself. I will set a time and day to speak to them personally or even meet up with them, open up my laptop and show them how I do it. Then go through the team’s plan and set up an individual marketing plan with them.
This will be a good way to see if your new members are serious. If your new members keep calling, asking you questions about the business and wanting to learn more, chances are that they are serious people (They are the ones that will stay).
2. Be responsible for every single one
Don’t leave your members to fend for their own. They will eventually lose interest and drop out. Get to know how are they progressing and if necessary step in to help them if they are struggling. Make sure they have access to you so that they can get answers from you when they have doubts. Give them a few options to reach you by phone, email or even meet up.
3. Motivate them
This is unquestionably an effective way to keep your team together. I do it in 2 ways, verbal motivation and action motivation
If you have an interesting success story or quotes, send it or tell it to your members and get them to response to you about how they feel about it. Let your member know about your progress and your achievements. Most importantly, teach them how they can do it too. This is one way you can motivate them verbally.
Action speaks louder then words and most people want to see concrete results. Show your members how you run your marketing campaign and the results of your campaign. Guide them through on how they can duplicate your success.
4. Creating a sense of belonging
Another way that you can increase your retention rate is to get your members together frequently. This way you create a common community, where members meet one another and exchange ideas and information.
This could in a form of workshop or seminar. Where you can meet your members on a weekly basis and conduct lessons to teach them various marketing tactics and methods.
There are also other ways like web conference and discussion board.
So if ever my member asks me how to make a new member stay.
My answer will always be, be there for your members and do anything that will help them to grow. (I will seek help from my mentors and leaders if I don’t have the answer for my members! That’s the way to do it)
Making your members stay is no secret. Create a strong synergy within your team and people that will stay, will stay on.
Terry Tay
http://www.articlesbase.com/home-business-articles/4-simple-steps-to-increase-network-marketing-retention-rate-89983.html
Can anyone help me with a detailed affiliate marketing strategy?
Posted on 21. Sep, 2009 by admin in chiropractic marketing
I started getting involved in affiliate marketing a couple of months ago, but I feel like I am jumping all over and not getting anything accomplished. I need an actual affiliate marketing strategy that I can follow step by step. Does anybody have a good one to follow? I am willing to pay some money for a program or tutorial.
Just like you I only started doing affiliate marketing about 3 months ago, but before that I had researched it for about 3 months. I came across a website for Matt Bacak, www.mattbacak.com, who is already a millionaire and I think he is only like 30 years old. He has several products that you can buy and also a newsletter that you can subscribe to you called Internet Marketing Dirt. I have found his products and even his free information on affiliate marketing strategy a ton better and more informative than anybody else’s that I have come across in the 3 months that I did research on affiliate marketing.
I have only been doing actual affiliate marketing part-time at nights and on weekends for 3 months, but I am seeing some pretty good income right now. It’s enough to pay my car payment as well as groceries for the month for our family of 3 so I can’t complain. And I know that it will only increase the more I work at it because I am learning how to be more efficient every day. Although I may never be able to quit my full-time job, I will continue to have this extra money for quite awhile, which means that my wife can stop working.
Anyways, check out Matt’s website and check out the different products as well as his newsletters as he has a great affiliate marketing strategy and is very willing to share it with anyone who will listen.
Any marketing ideas for a photo studio?
Posted on 21. Sep, 2009 by admin in chiropractic marketing
I’m an assistant at a photo studio and need to come up with some marketing ideas. I’ve been racking my brain for the past week and got nothing really. Any ideas would be much appreciated. Thanks.
If you were my client, I would take some of the photos that you have rights to and turn them into a video slide show with some pretty music in the background and then add a title and credits page with a link to your studio website. Do one video per niche, so one for weddings, one for children, one for family photos.
Then, take those videos and post them on YouTube and as many other video sites as possible. In the video descriptions, include a link to your studio again. Make sure the titles of the video slide shows includes keyword phrases that your prospective clients would use to search for your studio plus your town name. So it could be "bridal portraits San Diego"
Another thing to check is to see if your studio is on Google Maps. If not, just click the link to add your business and follow the steps to add the business information.
Now, if your studio doesn’t have a website, you can always hire someone to make a direct response site for you. Just a regular website doesn’t do much, but a direct response one will allow you to get the contact info of people interested in your studio and build a mailing list that way. Then you can use email marketing to market the studio to your list.
Hope these ideas help!
is there a way to publish home video slide show to web?
Posted on 21. Sep, 2009 by admin in chiropractic marketing
have a marketing video that I need to get out there without sending copies of DVD’s to the public. AOL does this with a 7 minute limit.
Upload your video on UseNext software or on TorrentBox.
What are the main duties for a product marketing manager?
Posted on 21. Sep, 2009 by admin in chiropractic marketing
I am just wondering about some following questions about the position of product marketing manager:
what are the differences between a general marketing plan and the marketing plan made by the product marketing manager?
I am talking about the ERP software product .
For example,do the marketing objectives contain only the finacial figures (which is in tune with traditional marketing theory)when a product marketing manager making marketing plan.
in the business I work in, the marketing managers are those that are responsible for analyzing the market needs. they take that information to the product marketing manager. the product marketing manager determines if there is a product that already exists that can serve the new need or if a new product must be developed. if a new one needs to be developed, the product marketing manager works with technical to develope the new product. after development, the product marketing manager and the marketing manager work together to develop the general marketing plan. it is usually led by and the decision making is given to the product marketing manager. but it’s the marketing manager’s duty to implement the marketing plan.
Internet Marketing: Discover A Linking Strategy That Can Destroy Your Competition
Posted on 20. Sep, 2009 by admin in chiropractic marketing
A lot of Internet marketing professionals are of the impression that if they are to get back links to their site, they would actually have to pursue them, sometimes right till death.
One of the more common linking strategies includes searching high and low for high-ranking websites, and then pestering the webmasters for a link. Other methods include submitting articles to article directories, and writing well-structured press releases.
There is, however, one linking strategy that does not require you to go through the pain of convincing webmasters, or spending lots of time writing articles. I am talking about link baiting.
Link baiting works in a way such that there is no need for you to do all the dirty work. This interesting Internet marketing strategy actually attracts enough attention from other webmasters via the quality of your content, and they would be so impressed by your work that they would literally be on their knees to beg for your permission to include your quality work in their own websites.
And since they are now at your mercy, you can then hold them to ransom by demanding a link back to your site. How does that sound to you? Impressive, right?
So what is the concept behind link baiting?
The concept behind link baiting is actually quite easy to understand, but it is the implementation process that will give you the most headaches.
For a start, you would have to be a really good author. You must be able to write articles that are well-written in a very informative way. Your content must be engaging to your readers, and not some long tales that will put them to sleep. But most important of all, your article content must be the most unique. In other words, it is not found anywhere else on the Internet.
Link baiting can be seen as setting a trap for the other webmasters. In order for them to get out of that trap, they would have to give something in return. The prize for getting out of that trap is your unique content. You have what they need, and you know that they need it very badly. But you won’t let them out of the trap, unless they agree to link to your site.
As mentioned earlier, link baiting is a very handy Internet marketing strategy that spares you all the donkey work. This linking strategy relies on the strength of your unique content. And since it is displayed permanently on your website, it will be available for the whole Internet world to see, 24/7, and ready to be picked up by any interested webmaster.
So how do you excel in the link baiting game?
Link baiting is just like any other Internet marketing techniques. You would need to find the right avenue to pull it off, and one of the avenues is of course the search engines. After all, this is one of the most reliable ways for webmasters to find their way to your unique content site, and so your site would have to achieve prominent positions in the search results.
Right now, you may be asking: hey, what has getting back links got to do with the search engines? Wouldn’t it be inconsistent with the main objective of link baiting, and that is to garner quality back links for a higher page rank?
Well, link baiting is a linking strategy that is not only concerned with getting a high page rank for your site; it will also be able to preserve the PR at that high level. A high PR can be gained through seo practices and solid link building techniques, but these are things you wouldn’t want to do forever.
Therefore, link baiting becomes important so that you can easily gain back links which you would otherwise have to slug them out for; links which are necessary to preserve your page rank.
So what are the types of contents that you can use as link baits?
One of the best types of content is a unique piece of news that conveys a message that is not heard of anywhere else, and is destined to be a revolutionary hit. Other content ideas include ‘How to’ articles that are always in demand, and also jokes and humorous articles that will trigger a viral effect.
Besides these, you can also veer towards the controversial issues that can trigger people’s emotions. One of the ways to do it is to pick on a certain belief, and then attack it head on by dismissing it from all angles.
You have just learned one of the most powerful Internet marketing strategies that can really sweep your competition off their feet. But it is important to note that link baiting do need some time in order for you to see the results, because you would need to put in a lot of effort to create your own unique content. But the rewards that you will gain later will definitely make your efforts worthwhile.
Wyatt Lee
http://www.articlesbase.com/link-popularity-articles/internet-marketing-discover-a-linking-strategy-that-can-destroy-your-competition-70911.html
3 Reasons Why Viral Marketing Works
Posted on 20. Sep, 2009 by admin in chiropractic marketing
Webmasters and sellers who use viral marketing usually have their different reasons for using it. Some swear by its effectiveness and some like it because it gets them straight to their target market. If you’re still unsure about the benefits of viral marketing, keep reading.
— Getting Infected
Viral. The word alone has a negative connotation, bringing to mind images of disease and harmful microbes. Do not be fooled by the word for even though it carries a negative connotation in the physical world, it means exactly the opposite in cyberspace! Having this misconception could be disadvantageous to you because it could spell the difference between being a webpage lost in online obscurity to being the next new hot site that everyone’s Googling.
Viral marketing is called such because it’s ‘infectious.’ Viral marketing has several advantages for you, and for good reasons, too. It uses one of the most effective and inexpensive marketing tools in history – the word of mouth. I bet you would think twice about thinking badly of viral marketing if you realize that the success of things like GoogleMail or GMail and multilevel marketing – MLM or sometimes called ‘pyramiding’ – were brought about mostly by viral marketing. This example shows any webmaster that the success can be duplicated on the online market.
— Ditch That Vaccine: Three Reasons why it Works:
It’s free. It’s like magic to anyone’s ears. It’s great especially for startup businesses because it can quickly generate interest for your product while minimizing marketing capital at the same time. All it takes is a little hype here and a good word there to get the chit chat ball rolling.
It works. It does so even on a massive scale. If you know your history, some major religions and a lot of minor ones were proliferated through word of mouth. This technique was especially useful then because any written evidence of the new religion meant death to whoever was holding it. This technique is useful now because any written advertisement for a new product means more costs for whoever’s selling it.
The internet is perfect for it. With the advent of email, messenger clients and online community forums, contacting even your long-lost ex to request the return of your music CD is rarely more than several clicks away. This new age of fast and convenient communication is the best possible environment for a marketing technique as dependent on human interaction as viral marketing. Heck, people can talk to their friends even when they’re not online.
— Precautions on Going Viral:
Viral marketing is a great technique because it’s very effective and extremely inexpensive. However, anyone attempting to do it has to proceed with caution. From the very word itself, going viral can easily make your company succumb to illness. Going viral is a double edged sword, they say. In the same way that positive words from peers could positively affect your market’s perception of you and your product, a bad rep could bring everything toppling down. All it takes is one bad interaction or a single bad deal with a customer to spell an impending disaster for your company’s reputation. In order to fully optimize viral marketing, you have to be sure that your customers really like your product and that they’re happy with the way you or your company deals with them.
David Bain
http://www.articlesbase.com/viral-marketing-articles/3-reasons-why-viral-marketing-works-139777.html
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